The event Monday and Tuesday will mark the biggest test yet of a project to reframe the way global investors see Canada. The pitch is that the country has an increasingly competitive business environment, a pipeline of investable major projects and middle-market deals and deserves investors’ attention not just as the junior part of a North American market, but on its own terms.
It’s one thing to get CEOs to attend a summit. It’s another for Mr. Carney and Canadian corporate leaders to convince them to invest huge amounts of capital.